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Black Rabbit
MOKA owner Mónica Chiriboga has had a small deli bordering Parque de Cumbayá for years.
She handcrafts ravioli, gnocchi and pasta sauce with her small backyard garden and local, fresh vegetables. She sells a day menu and pre-prepared pasta to cook at home. In 2018 she decided to redesign her brand, both for the Deli Restaurant and the take-out products.
![Artboard 21-100.jpg](https://static.wixstatic.com/media/5260cd_eaf2411427e24692bbf27858a338a3cb~mv2.jpg/v1/fill/w_175,h_327,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Artboard%2021-100.jpg)
![Artboard 20-100.jpg](https://static.wixstatic.com/media/5260cd_ac39bb2abf6d4b0abba68809e669725a~mv2.jpg/v1/crop/x_0,y_96,w_1192,h_416/fill/w_980,h_342,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Artboard%2020-100.jpg)
![Artboard 22-100.jpg](https://static.wixstatic.com/media/5260cd_bd0695edc37043d691c78d9d6d30f2a0~mv2.jpg/v1/fill/w_88,h_45,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5260cd_bd0695edc37043d691c78d9d6d30f2a0~mv2.jpg)
![Artboard 1 copy 4 copia 2-100.jpg](https://static.wixstatic.com/media/5260cd_40955be58074406b9fab4a899e84ef8a~mv2.jpg/v1/fill/w_96,h_51,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5260cd_40955be58074406b9fab4a899e84ef8a~mv2.jpg)
![Artboard 28-100.jpg](https://static.wixstatic.com/media/5260cd_4b057406f9394644b2632a75bf5f0e33~mv2.jpg/v1/fill/w_73,h_54,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5260cd_4b057406f9394644b2632a75bf5f0e33~mv2.jpg)
Constructing the logo
The ravioli shape can be simplified into a circle and a square. Moka is more than just the ravioli... so the logo is more than just the circle and square.
![](https://static.wixstatic.com/media/5260cd_5deac51c24b849d68297057f1e80bad7~mv2.jpg/v1/fill/w_108,h_24,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5260cd_5deac51c24b849d68297057f1e80bad7~mv2.jpg)
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