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Growing
A contextual research guide exploring Home Horticulture.
Our goal for this project was to discover what motivated people to dedicate their attention to cultivating plants in their homes. By doing so, we strived to define
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The ideal experience of home horticulture.
Over the course of 8 weeks, our team collected a wide scope of data through We had 87 participants in total from diverse demographics and locations.To conduct this study we used research methods patented by Lextant and developed through the graduate program at SCAD Savannah.



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