Mela is a branding project for natural honey.
The inhabitants of Intag’s “Misty Mountain”, located in Cotacachi, Ecuador are primarily indigenous and mestizo communities. These people have been fighting copper mining projects from both international corporations and the government for 30 years.
Through the production and distribution of honey, 5 communities in Intag look to boost their economic sovereignty and ecological health by planting native mellifluous flowers, harvesting honey and other bee derivative products and selling it locally and internationally through fair trade agreements.
The logo is a simplified mesh of a bee and leaves.