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NEISI 

Neisi Patricia Dajomes is an Ecuadorian weightlifter in the 81kg category. She became the first Ecuadorian female athlete to win an olympic gold medal in Tokyo 2020, and the third athlete overall to achieve a medal in the country’s history. ​

 

In 2017, when she was the junior world champion in her category (then 75kg), she was approached by marathon with a sponsorship deal to manufacture her competition uniforms for her international appearances, as well as her training gear.

 

Neisi wanted to go further, establish a brand image and connect her name and who she was to her sport.

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The logo conveys both strength and femininity. 

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The Strongest Woman in Ecuador

On August 1st, 2021, with a weight total of 263kg,

Neisi won an undisputed gold medal in the 2020 Tokyo Olympics.

 

This achievement turned her into a national celebrity overnight.

A book about her life was published in 2021, and a documentary is filming and scheduled to air in 2023. Neisi's logo is prominently featured in both. 

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Angie Palacios, Neisi's younger sister won silver in the 2022 World Championship in Bogotá, and has her own logo with a unique spin, but still tied to her sisters brand. 

They have two younger siblings who have debuted in the junior categories. 

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