This branding project began with the premise that skincare should feature organic ingredients, energetic stones and meditative techniques to create a healthier lifestyle.
The project then developed towards creating a name, logo, branding identity and packaging elements for the first line of products. Each element and product has a huge emphasis on details - every color, stamp and illustration is carefully selected to emphasize the brand.
Skinly is bottled beauty
The name comes from joining skin + lovely, and the logo mark was created as an abstraction of the molecular structure of skin; the dermis, epidermis and melanin components.
These hexagonal and interlacing shapes were then the basis for the font selection and the brand patterns.